Privacy Policy

This Privacy Policy explains how Viva Musica Limited ("we", "our", "us") collects, uses, discloses, and protects your personal information when you visit our website vivamusica.co.uk ("Site").

We are committed to safeguarding your privacy and ensuring that your personal data is protected in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of personal data:

• Personal identification information: Name, email address, phone number, etc.
• Technical data: IP address, browser type, device information, operating system, and browsing activity.
• Usage data: How you interact with our website, such as pages visited, time spent on the site, and click-through rates.
• Marketing and communications data: Your preferences in receiving marketing materials and communication from us.

2. How We Use Your Information

We use the personal data we collect for the following purposes:

• To provide, operate, and maintain our website and services
• To personalize your experience on our website
• To communicate with you, including responding to inquiries and sending updates
• To send promotional or marketing materials (if you have opted in)
• To monitor and analyze website usage and improve our services
• To comply with legal obligations and protect our legal rights

3. Legal Basis for Collecting Data

We process your personal data based on the following legal grounds:

• Consent: Where you have given consent (e.g., when subscribing to a newsletter).
• Contractual necessity: To perform a contract with you or take steps before entering into a contract.
• Legal obligation: To comply with legal requirements.
• Legitimate interests: To pursue our legitimate business interests, such as improving our services and marketing, provided that this does not override your rights and freedoms.

4. Sharing Your Information

We may share your personal data with third parties in the following circumstances:

• Service providers: Third-party companies that provide services to us, such as hosting, payment processing, analytics, and email marketing.
• Legal compliance: If required to do so by law or in response to a legal process.
• Business transfers: In connection with the sale or merger of our business.

We will never sell or rent your personal information to third parties for marketing purposes.

5. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your personal data is no longer required, we will securely delete or anonymise it.

6. Your Data Protection Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right of access: You have the right to request a copy of the personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete data.
• Right to erasure (Right to be forgotten): You may request that we delete your personal data in certain circumstances.
• Right to restrict processing: You may request that we limit the processing of your data in certain situations.
• Right to data portability: You can request that we transfer your data to another organization.
• Right to object: You can object to the processing of your personal data for direct marketing or other purposes.

To exercise any of these rights, please contact us.

7. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files that are stored on your device to help us analyze website traffic, remember user preferences, and deliver personalized content. You can control the use of cookies through your browser settings.

8. Security of Your Information

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

If we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place to protect your data in accordance with the UK GDPR.

10. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Viva Musica Limited
Dave@barringerassociates.com

07766 323378

Last Updated: 24/01/2025